Start-up launch Einride


Truckloads of coverage for Einride

Start-up launch

It ain’t easy being green, but Swedish tech and logistics company Einride sure makes it look simple with their fully electric and autonomous solutions for road transport. The start-up is rapidly scaling seeks to redesign the transportation sector. After rolling into Germany at the end of summer, they were ready to take on the Benelux market in December 2022. We were there to support them, every step of the way.

Giving innovation a platform 

The large-scale deployment of e-trucks for the world’s largest brewer, here in Belgium, surely made the headlines. A broad range of outlets covered the developments, ranging from a TV interview with Kanaal Z for their 6 o’clock bulletin, to an article on sustainability news website EcoTips, and coverage across language borders, from L'Echo to Het Nieuwsblad. Additionally, the news was covered by sector specialists like Logistiek BE, Flows, plus a full-fledged interview in Transport Media.

We pulled out all the stops and reached out to our network of media to share the news with them or secure more in-depth interviews. To make this happen, Einride’s leadership spoke to opinion makers in the Belgian transport media landscape, on the sidelines of the Benelux launch event. Maja Ruhbach, Global PR Manager, Einride: “Evoke has successfully supported Einride in its market entry into the Benelux region, always acting proactively, professionally and quickly. The result of the collaboration and their local expertise was a well balanced and relevant mix of media coverage that opened the door for our company to build long term relationships in the Belgian media landscape and to be perceived as a leading pioneer in our industry.”

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