Show, don't tell: why video is the perfect PR tool for your story


Show, don't tell: the power of video

“Show, don't tell” is a well-known English proverb that is also valuable in PR. While written customer cases or press releases are great for attracting journalists' interest, they don't encompass your organization's culture and atmosphere in the same way an expertly-made video does. That's why we've increased our expertise in video production and invested in offering videography as a PR service.


We consider video to be an important part of any long-term PR strategy. Because people perceive video as “real” and “more authentic” than written word, the impact on your credibility is enormous. Whether you're focusing on yourself, your product, service, or brand story, when it comes to video, you choose the style that fits your story. And the internet (search engines) and social media love it. Plus, it's mobile-friendly and easy to share.

Choose your platform

Video can be used in various ways, depending on the target group or the communication goal. Videos on LinkedIn or Youtube work great for showcasing the latest projects or successes, while short videos on Instagram or TikTok are an effective way to connect with younger profiles. We can film and edit videos for various platforms, taking timing and location into account and guaranteeing a rapidly developed end product.

From pre- to post-production

Our video team can carry out an assignment from start to finish, from the planning of the video recording to the recording itself, editing and distribution. We help arrange the logistics of the shoot and pay attention to the look and feel of the set-up to create the perfect atmosphere. With our mobile recording studio, we can record both indoors and outdoors.

Our video productions

We recently made video testimonials (Fraikin, PeopleWare), a video of a product launch (Rittal), recruitment video (VINCI Energies Belgium, Evoke), video series of expert interviews (Sensolus, RoboRana), an introduction video about a new workplace (Siemens Healthineers), an educational video (Without Embargo) and event videos (kickoff Cranium). All our videos can be found at our YouTube channel and we share on our LinkedIn, Facebook and Instagram accounts.

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