Press conference for Siemens Healthineers


Medical imaging technology inauguration at ORSI Academy

Press conference

Since its inception in 2010, the ORSI Academy in Melle has grown into a globally renowned expertise center for robotic surgery. As an open and inclusive ecosystem, the ORSI Academy provides a platform for the safe and efficient implementation of new technologies in the medical sector. The aim is to further improve the quality and safety of modern health care. ORSI Academy offers on-site training for and by companies so that clinicians can make optimal use of robots during procedures. To further expand the training program, the center invested in brand-new medical imaging technology from Siemens Healthineers, the market leader in medical imaging technology. The investment was supported by the European Regional Development Fund, made possible by VLAIO.

With this new equipment, ORSI Academy can expand its offerings and facilitate training in other clinical disciplines such as cardiology, vascular surgery, interventional radiology and orthopedics. In this way, the possibilities of robotic surgery can be combined with the power of medical imaging. In this way, ORSI Academy confirms its continued contribution to improving and increasing the quality and safety of our modern health care.

Stimulating innovation

In the run-up to the official opening in March 2023, Siemens Healthineers counted on Evoke to generate media attention. After all, this collaboration shows how both the market leader in medical imaging technology and ORSI Academy are driving innovation at the top of healthcare to further improve patient care.

In the run-up to the event, we approached professional and corporate media to see the possibilities of the new cluster for ourselves in the ORSI Academy. We gave camera journalists the opportunity to interview professor and urologist Alex Mottrie, an absolute pioneer in this field. Three TV channels took advantage of this opportunity, which is no coincidence as the inauguration of medical imaging technology is a perfect example of visually interesting news.

The same day, we distributed a press release, which was published nationally in magazines such as Trends and Het Laatste Nieuws, as well as leading health media 'De Specialist' and 'Artsenkrant”' With around twenty clippings in print and online media, the PR campaign was a great success.

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