Getting compliments from someone else is always better than patting yourself on the back. Promoting yourself by using other people's words of praise is the power of customer stories. One of our customers who frequently use this type of content is Fraikin.
Fraikin is the European market leader in all-round rental and leasing of company cars and vans. The company has years of experience and knowledge in the field of rental and leasing solutions for both small and large companies. In order to highlight the excellent relationships with these customers, customer stories are regularly developed.
First of all, we select a relevant story in consultation with our customer. A questionnaire is then drawn up that focuses on the case. What were the specific challenges? Why did the customer choose Fraikin? What added value does the customer experience now? These are just a few examples.
Next, we first interview Fraikin to get a better insight into the case and then interview their client to collect quotes. Ultimately, both interviews are combined and structured into one customer story, which is offered for revision to both our customer and the end customer. Both Fraikin and the end customer can then come out with this story by sharing it on their own channels. Thanks to our efforts, we regularly succeed in convincing the trade press to publish these customer stories as well.
Cindy Willemyns, business development manager at Fraikin:
“Customer stories are a win-win for both Fraikin and our customers. By allowing our customers to share their experiences with our services, we create reliability. What's more, these stories help us convince potential customers to work with us. For example, one customer story resulted in a new customer and we immediately earned back our retainer at Evoke.”