"It takes 20 years to build a reputation and five minutes to ruin it." Do not hide during a crisis, but communicate thoughtfully and efficiently.
"It takes 20 years to build a reputation and five minutes to ruin it." Good PR can make your business, but a negative news article can break you. Redundancies, bankruptcy, a closing branch, a bad customer experience, recalling a product ... All sensitive issues that, if you do not communicate well, can damage your reputation.
During a crisis you have to communicate, internally and with the media. Evoke helps you with a thorough plan for crisis communication. What questions can you expect and how should you react to this? Or who will respond? Evoke monitors the media (both classic and social media), sets up a Q & A and prepares the necessary press communications.
Our role does not end when the crisis is under control. We remain available for reporting, follow-up and advice.