Storytelling for Pralon
After we secured a lot of coverage in lifestyle media, we took a different approach and brought the story of Hugo as a 69 year old starter.
Hugo Van Caeckenberge is the mind behind Pralon. After a fulfilling career he decided to found a new company at the age of 69. Evoke has a nose for interesting stories and so we decided to pitch this story to several media. After all, not every startup spawns of the mind of people in their twenties or thirties eager to start a cool coffee bar or tech company.
The interest of different media in this story resulted in beautiful coverage. Kanaal Z (from 05:20 onward) paid a visit to Hugo, Jobat dedicated a whole page to Pralon and there was also an interview in the starters section in Trends.
This is Evoke's strength. We don't stop at a company's services or products but remain on the lookout for story angles so our clients can profit from continuous media attention.