Roundtable discussion with Febiac
Febiac sent us on a mission: Establish the motorcycle as part of the solution for the current mobility issues.
Press communication for Febiac
Evoke rolled up its sleeves and after some brainstorming we decided to set up a roundtable discussion where we invited one newspaper/magazine exclusively. At the table: Kris Peeters, Minister in the federal government and motorcycle aficionado, Pierre Boseret, CEO Troc.com, Sven Maerivoet, expert at Instituut Transport & Mobility Leuven and Stijn Vancuyck, Advisor Powered Two Wheelers and Road Safety at Febiac. The debate was exclusively followed by Het Laatste Nieuws. The results? Frontpage news on Het Laatste Nieuws the day after and it was picked up by other tier 1 media such as De Redactie, De Morgen, Gazet van Antwerpen, Radio 1, Knack ...