Press relations for De Hoorn
De Hoorn in Leuven exudes history. It is the place where the very first Stella was brewed. The large copper kettles in one of the event halls are still witness to this. De Hoorn has long been known by the many creative companies that have their offices there, but the general public still doesn't know the fantastic location enough. That is why the management contacted Evoke to let the general public know that the surface of the workhub is being doubled.
Press communication and content marketing
We started with a PR campaign to announce De Hoorn's plans through the press. This immediately led to a number of major articles in, among others, Het Laatste Nieuws, Bouwkroniek, De Vlaamse Ondernemer .... We then focused our attention on companies that are currently renting an office in De Hoorn. They testified about the cooperation and co-creation that exists between the companies themselves. This ensured a nice double interview with CEO Sam Custers and Managing Director of Bonka Circus - Catherine Castille - in PUB.
Also Bart Vanhaeren, founder of Investsuite, provided a nice testimony with articles as a result in, among other things, Made in Vlaams-Brabant, Het Laatste Nieuws and De Vlaamse Ondernemer.
Newsletter and social media
In addition to press communication, De Hoorn also calls on Evoke to write the monthly newsletter and we advise on social media.