My-Trucks goes international
My-Trucks was founded in 2012 by three entrepreneurs who were active in the distribution, banking and insurance sectors. In the first year, 22 trucks were sold. Seven years later they were able to hand over the key to their 1000th truck. To announce this news in the Benelux and France, the company contacted Evoke.
Press relations Benelux
Evoke is part of Automotive PR, a global network of agencies specializing in transport and logistics. This allowed My-Trucks to count on a rapid distribution of the press release in the Benelux and France.
In Belgium the news about the 1000th truck appeared in the general press as well as in business and trade magazines. In the Netherlands, My-Trucks was also able to trigger the interest of journalists with some good articles on leading news sites and in important trade magazines. In France, we arranged an interview with CEO Eric Van Speybroeck and we provided a number of articles in the professional media.