ML6 and Saroléa
Saroléa and ML6, specialized in Machine Learning and Artificial Intelligence, created a scoop in the motorcycle world. The MANX7, the latest fully electric model of the vintage motorcycle brand that will soon be rolling off the assembly line, is equipped with Waizu from ML6. Evoke provided the necessary press attention.
A collaboration between a tech start-up and an engine manufacturer. That sounded like music to the ears of our PR consultants. The result of the PR campaign was amazing: beautiful articles appeared in De Tijd, Maxxmoto, Techzine, Made in East Flanders ... The news was also picked up abroad with an article on The Vintagent, an American website for motorcycle enthusiasts for which superstar Jay Leno writes guest contributions. Mission accomplished!