Launch Microsoft Surface Pro 4
Microsoft and PR agency Evoke launch Surface Pro 4 in Leuven.
Microsoft Belux choose Evoke to add some creative flavour to the official release of the new Windows 10 devices to their clients and the Belgian IT press.
Instead of holding a press conference as usual, we decided to spice things up with a creative dictation to demonstrate the reliability and versatility of the new Microsoft Surface Pro 4 on the spot. As teacher for a day, well-known comedian Bert Kruismans dictated a whole new Windows story to clients and journalists who got to discover the new Surface’s excellent user experience first-hand. A few grammatical errors were made here and there, yet the new tablet aced its first hands-on test!
The participants were amazed by the new potential the Surface Pro 4 brings to the table: “Writing just feels so natural!”, “So many ways to customize your writing while using only one pen.”, “This isn’t a stylus, it’s a real pen!” In the demo room that was decorated with the help of our creative partner artmedia, Microsoft experts further showcased the new Windows 10 devices. Bert Kruismans revealed the contestants with the best grammar skills, but at the end of the day, Microsoft left Leuven a winner as well.