Evoke

Launch Microsoft Surface Pro 4

Microsoft and Evoke launch Surface Pro 4 in Leuven

To add some creative flavours to the official release of the new Windows 10 devices to their clients and the Belgian IT press, Microsoft Belux came knocking at the door of Evoke.

Instead of holding a press conference as usual, we decided to spice things up with a creative dictation to demonstrate the reliability and versatility of our new Microsoft Surface Pro 4 on the spot. As teacher for a day, well-known comedian Bert Kruismans dictated a whole new Windows story to clients and journalists who got to discover the new Surface’s excellent user experience first-hand. A few grammatical errors were made here and there, yet the new tablet aced its first hands-on test!

Eager to find out their dictation scores, the participants were amazed by the new potential the Surface Pro 4 brings to the table: “Writing just feels so natural!”, “So many ways to customize your writing while using only one pen.”, “This isn’t a stylus, it’s a real pen!” In the demo room that was decorated with the help of our creative partner artmedia, Microsoft experts showcased the new Windows 10 devices. Bert Kruismans revealed the contestants with the best grammar skills, but at the end of the day, also Microsoft left Leuven a winner.

#PensDown was selected by Microsoft as entry for the European Excellence Awards for Belgium. Check out the aftermovie here.

 

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