Evoke and Telenet elect most hospitable streets of Flanders
Three 'Zonder Draad Straten' ("No Cable Streets") are rewarded.
Telenet has more than 1 million homespots and was looking for a unique way to spread this news. Evoke came up with the ‘Zonder Draad Straat’ concept and searched for the three streets in Flanders with the most homespots. These streets were declared “most hospitable streets” by Telenet. We set up three press moments at the same time in Gent, Antwerpen and Hasselt. Mayors and aldermen were on the scene to unveil the ‘Zonder Draad Straat’ street signs and the inhabitants were treated to a delicious breakfast. The press savoured the initiative as well and was present in large numbers. Mission accomplished!