Evoke and Piet Huysentruyt pull out all stops for Lidl
Lidl highlight year-end products with national stunt
To put their year-end Delicieux products in the spotlight, the supermarket chain Lidl relied on the magic of PR. Evoke got carte blanche and thus we pulled the concept of Lidl in the Dark out of our hats.
Through a national PR campaign we convinced the public that masterchef Piet Huysentruyt was cooking up a new culinary concept and looking for 150 people to test it. What they didn’t know was that the entire diner would be prepared with Lidl ingredients and products and served in the dark by waiters with night vision goggles.