DigiGirlz: Women take charge at Microsoft
Girls in IT: why not?
Girls too can build a promising career in IT. A clear message that Microsoft conveyed with DigiGirlz.
We invited Microsoft employees to bring their daughters to work for a special occasion: to be introduced in the creative and amazing world of IT together with the famous host and entrepeneur Eline De Munck. We organized a dozen of workshops for girls between the ages of 7 and 21. It was a huge success! All spots (more than 80) were quickly taken and the media loved it, generating nice pieces in a.o. Jobat, Het Nieuwsblad, Het Laatste Nieuws and Karrewiet. And the employees? They were on cloud nine, having experienced a fun day with their daughters. During the after-party the girls were awarded a certificate by CEO Michael Beal and got to take home cool DigiGirlz-headphones.