Coffee & Coach
Werk met Zin is an organization that has been providing quality career guidance for employees, students and organizations for many years. To launch their latest "Coffee & Coach" concept nationally, they first grabbed a coffee with Evoke.
Werk met Zin has been providing qualitative (career) coaching to employees, the self-employed, students and organisations for years. All over Flanders, 26 experienced coaches answer questions about work or studies using a human and personal approach, always tailored to the needs of the participants. To lower the threshold to career coaching, Werk met Zin created the Coffee & Coach sessions.
Several coaches, spread all over Flanders, sat down in a local coffee bar and made an hour of their time available for a free introductory interview. The candidates showed up in large numbers and Evoke provided the necessary press attention.
We opted for a regional approach in which we sent an adapted press release to the regional journalists. This approach paid off with beautiful articles in Jobat, Made in East Flanders, Made in Kempen, Het Nieuwsblad, Het Laatste Nieuws, etc.