All the way for Royce’ Europe
PR agency Evoke introduces Japanese chocolatier in Europe
For more than 25 years now Royce’ Chocolate has been a brand to savour in Japan. After more than 80 Royce’ stores opened their doors around the globe, the founder had one more wish to fulfill: to open a store in Belgium – the chocolate paradise – where he got the taste for chocolate making all those years ago.
In order to create a big buzz for the opening of the flagship store on the Wapper in Antwerp, Royce’ turned to Evoke. Evoke wrote the content for the Royce’ website and leaflet, caught the attention of the media, generating clippings in a.o. Gazet van Antwerpen, Het Laatste Nieuws and a piece on ATV. We also took care of social media management on Facebook and Instagram.