“Advertising is saying you’re good. PR is getting someone else to say you’re good.” There is nothing more important for a company than a fine reputation. While advertising is one way to achieve this, quality PR can be so much more valuable. There is no message stronger than an article in a newspaper or report on tv saying that your company is on the rise or products or services are the best on the market.
The press is, just like a blog or newsletter, a medium to bring your content to your audience but it has one great advantage: extra credibility. You don't have to sell yourself, the media do it for you.
Although public relations can be considered as the sum of many parts, Evoke is mainly specialized in press relations. No message is as strong as an article in the newspaper or a report on TV praising your product or company. That is why we develop a specific PR strategy based on your message and target audience. This way you won’t be surprised budget- or timing-wise. Press releases, interviews, bylines … Using a mix of communication tools, we guarantee that your audience will hear, read or see what you have to say.