“Advertising is saying you’re good. PR is getting someone else to say you’re good.” There is nothing more important for a company than a fine reputation. While advertising is one way to achieve this, quality PR can be so much more valuable.
Although public relations can be considered as the sum of many parts, Evoke is mainly specialized in press relations. No message is as strong as an article in the newspaper or a report on TV praising your product or company. That is why we develop a specific PR strategy based on your message and target audience. This way you won’t be surprised budget- or timing-wise. Press releases, interviews, bylines … Using a mix of communication tools, we guarantee that your audience will hear, read or see what you have to say.
As the face of your company you have to exude confidence and make sure you won’t be influenced by a journalist with pen and paper or a mic and camera. The content is important, yet details such as attitude, demeanor and articulation have a major impact on how the audience perceives you. With a media training custom-fit for your needs we prepare you and your colleagues how to talk to the press well-prepared and with confidence.