In addition to an article, interview or customer story, an opinion piece is also a way to get into the press. You don't introduce or talk about your products or services, but show your expertise and knowledge. You do subtly by giving and substantiating your opinion on a present topic. Your business and what you do slightly disappear into the background, but you do show that you know what you are talking about.
More than ever, online news sites provide a platform for entrepreneurs, specialists, professors and experience experts to shed light on a problem in society, a perspective for the future or a positive trend in society.
Do you notice a certain tendency in the society that plays in the media and do you want to give your opinion on this as an expert and get some media attention right away? Count on Evoke to write an opinion piece for you and pitch it with the right media.
How do we proceed?
During an intake interview you outline the situation and throw your various relevant arguments on the table. You mention studies, written facts or findings from your own experience. You are probably not the only one who has this opinion on this subject, but you are the one who brings it up, that's what we aim for.
Afterwards we write the opinion piece. We provide an attractive title and introduction that takes the bull by the horns and the attention of the readers. We pour your arguments into a clear and easy-to-read body. A strong conclusion is a must for every good opinion piece. With this we put the icing on the cake.
Once you have approved the piece, we will go to the press. Evoke contacts the right media and pitches your opinion piece with the editors.
In the past we already wrote opinion pieces for VLAM, Febiac, Pulse Foundation, CO2Logic ... Would you like to learn more about the opinion piece as a medium or how Evoke can support you in this area? Give us a call!