"It takes 20 years to build a reputation and five minutes to ruin it." Good PR can make your business, but a negative article in the newspaper can break you. Dismissals, bankruptcy, a branch that closes, a bad customer experience, a product recall... All sensitive issues that, if you do not communicate well, can damage your reputation.
Evoke helps you draw up a substantiated plan for crisis communication, because communicate you must, both internally and in the media. What questions can you expect and how should you respond to them? Or who will you let respond? Evoke monitors the media (both classic media and social media), sets up a Q & A and prepares the necessary press communications.
The role of Evoke does not stop once the crisis has been controlled. Also in the aftermath of the events we remain available for reporting, follow-up and advice.