"It takes 20 years to build a reputation and five minutes to ruin it." Don't go into hiding during a crisis but communicate clearly and efficiently. Good PR can make your company, but a negative review in a newspaper can break it as well. Dismissals, a bankruptcy, a bad customer review, a product recall ... Sensitive items and subjects, which if not dealt with accordingly in your communication, can severely harm your reputation.
Evoke helps you set up a strong crisis communication plan, because you must communicate, internally as well as to the press. What questions can you expect and how should you respond? Or who should respond? Evoke monitors the media (classic media as well as social media), makes a Q&A and prepares the necessary press communication.
But are role doesn't end once the crisis is averted. Also in the aftermath we remain available for reporting, follow-up and advice.